CEO, Naseeha Business Consulting | Executive Coaching & Leadership Development | AI Adoption & Digital Transformation | Published Author | Helping Leaders in Oman & the GCC Build High-Performing Organizations
Welcome to Claruna Business Consulting. We help you unlock your full potential. Our tailored consulting solutions are designed specifically for executives and organizations, combining coaching, training and keynotes to achieve both individual and structural improvement. With a focus on executive presence and AI adoption, we enable leaders and companies to excel in leadership and to make successful use of state-of-the-art technologies.
The human-centered system leaders trust to harmonize digital transformation, align high-performing teams, and build the future of their organization through purpose-driven innovation. Unique clarity to unlock your potential.
Empowering executives and organizations with tailored services in consulting, coaching, training, AI integration, and speaking.
Claruna is a consultancy specializing in leadership development, organizational improvement, and AI implementation. While not focused on the technical side, Claruna helps organizations understand how to start their AI journey and how to align it with their unique needs, vision, and mission. By combining strategic consulting with tailored coaching sessions, training programs, and engaging presentations, Claruna focuses on both individual and structural levels to optimize existing potentials and identify new opportunities for improvement.
Their approach is holistic, targeting the enhancement of leadership qualities, fostering creative and sustainable business practices, and promoting resilience and personal development among professionals. Led by Baerbel Wetenkamp, who is known for her calm, clear, friendly, and determined demeanor, Claruna emphasizes positive and effective leadership and communication skills. Operating internationally, Claruna equips leaders with the tools and mindsets needed for sustainable, long-term impact.
A human-centered framework to navigate digital transformation and AI integration.
Before adopting technology, you must understand your people.
Digital transformation fails when it ignores the human element. This phase involves surfacing the cultural barriers and “hidden” expertise within your team to ensure AI augments human talent rather than replacing it.
Design the future with AI as your newest team member.
Using insights from the audit, we co-create a roadmap where digital tools serve human goals. This ensures organizational buy-in because the strategy isn’t imposed — it’s built to empower every employee’s unique “portfolio” of skills.
A strategy that can’t pivot is a liability.
We simulate market disruptions and technological shifts to see where your human-digital workflow breaks. By stress-testing the collaboration between your team and their new AI tools, we ensure long-term resilience and confidence.
Implementation is a shared language, not a technical manual.
Transformation only sticks when the front line executes with the same clarity as the boardroom. We finalize the shift by ensuring every team member can articulate the “why” behind the tech, allowing the entire organization to move as one.
“Baerbel Wetenkamp is an incredible international transformation agent, being at the same time individual and collective coach, very much building on systemic approaches to unlock blocked situations or to progress/grow the organizations.”
Deputy CEO, pan-European healthcare group (10k+ employees)
Tailored consulting, coaching, training, and speaking engagements designed to unlock potential.
Digital Transformation Consulting
Our consulting services support companies in mastering digital transformation successfully. We help you involve your employees in the digital shift and create a climate of trust and participation. Benefit from creative and innovative solutions that move your digital transformation forward.
With our expertise in AI adoption, we bridge the gap between technology and business. We enable teams to start with grassroots initiatives and small projects that can be scaled into major successes.
Executive Presence
Strengthen your leadership profile with tailored strategies to build trust, confidence and influence.
AI Competence & Integration
Stay competitive in a rapidly evolving digital world with Claruna’s expertise in AI strategy and implementation. Integrating AI into your personal work as well as developing and executing an expertise for organizations. Understanding how to make the most of it.
Strategic Consulting
Tailored strategies for sustainable success. Our strategic consulting gives executives valuable insights and solutions for change management, organizational development and efficiency improvement.
Personal, Executive & Career Coaching
Our coaching programmes support you in overcoming personal and professional obstacles, strengthening your leadership skills and improving your team dynamics. Our personal coaching helps you overcome personal and professional hurdles, master crises and keep developing continuously.
Customized Training Programs
Our customized training programmes are tailored to the specific needs of your organization.
Speaking Engagements & Keynotes
Our keynotes offer valuable insights and practical advice, tailored specifically to your organization.
Contact Claruna Business Consulting for tailored consulting, coaching, training and keynotes. Together we will develop your individual consulting solution.